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It’s so much more than a visual identity, it’s what people remember. Brand strategy is a bundle of intangibles that connect a brand with their audience. When done correctly, brands can create lasting impressions that build awareness and differentiate from competitors.
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Hands-on editing, crafting experiences, leading creative teams, guiding vendors to the perfect execution – that’s what I’m here for! My experience in video production, graphic design, sales enablement, event management, and mentorship enables me to think outside the box.
I'm so glad you're here! Here's a bit about me:
From a young age, it was clear that I was a true creative. I had a wild imagination and felt like I was caught in a perpetual daydream. I explored everything from painting, carpentry, poetry, photography, and so much more. I fell in love with storytelling and at just seven years old, I was producing home videos for fun. To this day, I love learning new artistic skill sets and creating unique experiences for those around me. I’ve been a competitive athlete my whole life and have a deep passion for volleyball. I now have the privilege of coaching and mentoring young women who are looking to play in college, while still regularly competing myself! I believe there is endless value in competitive sports. As a team captain for many years, I learned how to roll my sleeves up and do whatever needed to be done to lead my team to success without cracking under the pressure. This experience was the foundation of my discipline, work ethic, and perseverance, and I carry so many of these attributes and lessons into my work life – always pushing myself to be the best, not just for me, but for the greater good of my team. I draw inspiration from all that life has to offer and am up for any adventure. From mountain biking, daily hikes, skydiving, learning how to snowboard in my thirties, and traveling the world, experiencing life to the fullest is so important to me. I am deeply curious and truly believe I was built for the creative space.
12
Years at Fortune 500 company
81
Appreciation awards
6
Roles across the business
Specialties
Adobe Photoshop
Adobe Premiere
Adobe Illustrator
Canva
Figma
Microsoft Office
Career Highlights
SAP Catalyst inductee, accelerated development program for stand-out employees by executive nomination
Head Creative Strategist for HR LoB at SAP, #22 Forbes Most Valuable Brands
Designed “event-in-a-box” for global event series running in 40 countries, bringing in $63M+ revenue across 46 events
4x Creative Director for SAP SuccessFactors #1 event, hosting over 3K live and 6K virtual attendees annually