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Brand strategy collage
Brand strategy collage

01

It’s so much more than a visual identity, it’s what people remember. Brand strategy is a bundle of intangibles that connect a brand with their audience. When done correctly, brands can create lasting impressions that build awareness and differentiate from competitors.

Stage design sample
Stage design sample

02

Hands-on editing, crafting experiences, leading creative teams, guiding vendors to the perfect execution – that’s what I’m here for! My experience in video production, graphic design, sales enablement, event management, and mentorship enables me to think outside the box. 

Jamie Hughes headshot

I'm so glad you're here! Here's a bit about me: 

From a young age, it was clear that I was a true creative. I had a wild imagination and felt like I was caught in a perpetual daydream. I explored everything from painting, carpentry, poetry, photography, and so much more. I fell in love with storytelling and at just seven years old, I was producing home videos for fun. To this day, I love learning new artistic skill sets and creating unique experiences for those around me. ​ I’ve been a competitive athlete my whole life and have a deep passion for volleyball. I now have the privilege of coaching and mentoring young women who are looking to play in college, while still regularly competing myself! I believe there is endless value in competitive sports. As a team captain for many years, I learned how to roll my sleeves up and do whatever needed to be done to lead my team to success without cracking under the pressure. This experience was the foundation of my discipline, work ethic, and perseverance, and I carry so many of these attributes and lessons into my work life – always pushing myself to be the best, not just for me, but for the greater good of my team. ​​ I draw inspiration from all that life has to offer and am up for any adventure. From mountain biking, daily hikes, skydiving, learning how to snowboard in my thirties, and traveling the world, experiencing life to the fullest is so important to me. I am deeply curious and truly believe I was built for the creative space.

12

Years at Fortune 500 company 

81

Appreciation awards

6

Roles across the business

Specialties

Photoshop logo

Adobe Photoshop

Adobe Premiere logo

Adobe Premiere

Illustrator logo

Adobe Illustrator

Canva logo

Canva

Figma logo

Figma

Microsoft Office logo

Microsoft Office

Career Highlights

SAP Catalyst inductee, accelerated development program for stand-out employees by executive nomination

Head Creative Strategist for HR LoB at SAP, #22 Forbes Most Valuable Brands

Designed “event-in-a-box” for global event series running in 40 countries, bringing in $63M+ revenue across 46 events 

4x Creative Director for SAP SuccessFactors #1 event, hosting over 3K live and 6K virtual attendees annually

Sunset image

My Approach

Keep it Light

For creatives to thrive, they need an environment that is playful and safe – a space that allows you to test wild ideas, collaborate, and dial it in. Whenever I’m working with people, I do my best to crack some jokes and make the time enjoyable while making masterpieces.

Jamie Hughes Creative logo

Details Matter 

When it comes to branding, every detail matters. From a giant billboard in Times Square to triple checking the spelling in every social post – each engagement with our brand is an opportunity to craft an experience. In today’s day and age, experiences are everything.

Jamie Hughes Creative logo

Collaboration is Key 

Jamie Hughes Creative logo

I’m a firm believer that the best ideas are born by bringing together creative minds – taking inspiration from multiple sources and bringing out the best of them. My style is laid-back brainstorming while hyping each other up to see what our minds can come up with.

Your meetings are consistently packed with the exact information we need.
Girl, I’d follow you anywhere.

Alice Dawson, SAP

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