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Case Study
SAP SuccessFactors
SuccessConnect
SAP SuccessFactors' flagship event and SAP’s leading HR event of the year, SuccessConnect, attracts over 3,000 in-person attendees and 6,000 virtual attendees annually. This three-day event features engaging keynotes, interactive showcases, live demos, a beautifully designed show floor, breakout sessions, and everyone’s favorite – celebration night experiences!
Creativity
Relationship Building
Adaptability
Collaboration
Executive briefings led
10+
Creative brainstorm sessions
30+
Curveballs navigated
45
500+
Cups of tea consumed
Event Brand and Experience
Overall Design Theme | Keynote Stage | Show Floor
Developing event branding is one of my favorite aspects of my job. The elements need to be eye-catching and interesting, yet clearly connected and simple enough to be executed across a multitude of mediums and experiences. I start by taking long hikes to come up with unique ideas. Then, I workshop the idea to ensure it works across every experience – from stage design to attendee badges. Seeing attendees interact with the elements I design is so rewarding!
Asset Design and Promotion
Social Media Promo | .com Banners | Influencer Tool Kits
Once the event brand is set, I establish the brand guidelines and share with various teams so we can begin asset design. With a Tier 1 event, an enormous amount of assets need to be created. Some assets I create myself, while others I review and provide feedback on before approval. It’s my job to ensure every touch point is on brand and looking its best before going live. This requires working with social teams, creative agencies, producers, and more.
Brand Activations
Interactive Showcases | Art Installations | Activities
What better way to build awareness and familiarity among consumers than creating memorable and FUN experiences! These brand activations give me a chance to come up with big ideas and collaborate with a wide variety of teams to bring them to life. There’s nothing better than seeing an idea that once lived in your head create lasting memories for attendees.
Event Showcases
Working closely with product marketing teams, we build custom, interactive showcases, inviting attendees to experience the hands-on power of our solutions, reinventing ways to tell our customer success stories while allowing their products to shine in a new way.
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